S-O-R模型在服装网络消费行为研究中的应用  

The online consumer behavior study based on S-O-R model

作　　者：张玉鲁[1] 

机构地区：[1]东华大学服装艺术设计学院(中国)

出　　处：《国际纺织导报》2011年第8期78-80,82,共4页Melliand China

摘　　要：通过回顾国内外文献对S-O-R模型做了系统的介绍,对其构成Stimulus、Organic、Response的含义做了具体阐述,并结合文献和实践介绍了S-O-R在网络消费行为中的应用方法。S-O-R model was systematically introduced through the review of domestic and foreign literature,and it’s component-stimulus,organic and response were explained in detail.The method of using S-O-R model to study online customer behavior was represented through combining the literature and practice.

关 键 词：S-O-R模型 网络 消费行为 服装 

分 类 号：F426.86[经济管理—产业经济]