发展企业电子商务网站的对策分析  

Analysis of the Strategies for the Development of Enterprise E-commerce Website

作　　者：陈韵[1] 胡晶[1] 

机构地区：[1]湖南工程学院经济管理学院,湖南湘潭411104

出　　处：《湖南工程学院学报（社会科学版）》2011年第3期25-28,共4页Journal of Hunan Institute of Engineering(Social Science Edition)

摘　　要：电子商务网站是电子商务系统的重要组成部分,电子商务的飞速发展使得当代企业越来越重视电子商务网站的建设。电子商务改变了企业的竞争方式、竞争基础和竞争形象。如何建立功能完备、运行良好的企业电子商务网站,成为摆在所有企业面前的一个重要问题。分析了影响当代企业电子商务网站发展的因素,探讨了促进企业电子商务网站发展的新途径。E-commerce website is an important part of E-commerce system. The rapid development of E- commerce makes modern enterprises pay more attention to the construction of E-commerce websites. E- commerce has changed enterprises＇ competitive manners, bases of competition and competitive images. How to create a full-featured and well-operatied E-commerce website has become as an important issue for enterprises. The factors affecting the development of modern enterprises＇ E-commerce websites are analyzed. Some new ways to promote the development of enterprises＇ E-commerce websites are also discussed.

关 键 词：电子商务网站 网站品牌 客户服务 用户体验 

分 类 号：F713.36[经济管理—产业经济]