论绿色营销——以饭店营销为例  

Discussion about the green marketing——Taking the hotel marketing as an example

作　　者：贺浩然[1] 

机构地区：[1]绥化学院经济管理学院,黑龙江绥化152061

出　　处：《经济研究导刊》2011年第23期203-204,共2页Economic Research Guide

摘　　要：节约能源,减少消耗,保护环境,倡导绿色消费,提供绿色服务,将成为我国饭店业发展的重要战略。作为"绿色管理"核心内容之一的绿色营销也在环保潮流推动下产生,在绿色消费趋势下发展。Economizing the energy, reducing the depletion, environmental protection, initiating the green consumption, providing the green service, will become our country the importance that the industry of the hotel development strategy.The green marketing of one of the conduct and actions＂ green management＂eore contents also creation under the environmental protection current push, consume the trend in the green under the development.

关 键 词：绿色营销 绿色消费 饭店营销 

分 类 号：F713.5[经济管理—市场营销]