企业社会战略的价值链分解及其选择  

Decomposition of the Value Chain of Corporate Social Strategy and Its Choice

作　　者：刘宝[1] 

机构地区：[1]安徽商贸职业技术学院教务处,安徽芜湖241000

出　　处：《河北科技大学学报（社会科学版）》2011年第3期20-26,共7页Journal of Hebei University of Science and Technology:Social Sciences

基　　金：教育部人文社会科学研究青年项目(09YJC790009);安徽省教育厅人文社会科学研究项目(2008sk485)

摘　　要：企业社会战略是指企业为获取持续竞争优势,实现社会绩效与经济绩效的双赢,在有关社会责任问题上的定位、设计与投资。企业应将社会责任融入到其战略决策中去。立足于价值链分解,企业社会战略分为资源开发型社会战略、成本领先社会战略、差异化社会战略、策略性影响社会战略和市场开拓型社会战略。企业社会战略的选择应考虑产业环境、内部资源和能力以及利益相关者等因素的影响,从而通过做好事使自己受益,创造企业独特的社会责任竞争优势。The corporate social strategy refers to corporation＇s positioning, design and investment in social responsibility in order to acquire sustainable competitive advantage and achieve win-win of social and economic performance. In terms of decomposition based on value chain, corporate social strategy can be categorized into resource-development social strategy, cost leadership social strategy, differentiation social strategy, strategic interaction social strategy and market-development social strategy. The factors including industrial environment, internal resources and capabilities, as well as stakeholders should be taken into account in the choice of corporate social strategy.

关 键 词：企业社会战略 价值链 企业社会责任 选择 

分 类 号：F272.1[经济管理—企业管理]