论新时代下互动性在书籍设计中的应用  

Application of Interactivity in Book Design under the Backdrop of New Times

作　　者：张潇[1] 

机构地区：[1]广东轻工职业技术学院,广州510300

出　　处：《包装工程》2011年第20期15-18,共4页Packaging Engineering

摘　　要：分析了在先进的科技、数码、网络及电子媒体普及的冲击下,传统的纸质出版印刷书籍也随着科技的进步、时代的发展而顺应出现的一个显著趋势——与读者之间交流的互动性越来越多。论述了互动性产生、增加的原因,分析了新时代下互动性在书籍设计中的重要性,进而结合实例,总结了几种书籍设计中利用工艺、材料、形态等手段,来达到互动性效果的创意方法。It tends to explore the new trend of increasing interactions with readers in traditional paper book publishing and printing with the tide of advancing science and technology and the change of times after an analysis of the impact exerted by modern science and technology, the digital and the media. It also discussed the causes for the birth and the increment of interactivity, analyzed the significance of it in modern book design and further exemplified the argument with numerous pictures. Finally, it summarized some innovative methods to enhance interactivity through applying the techniques, materials and pattern of several book designs.

关 键 词：互动性 书籍设计 工艺 材料 形态 

分 类 号：J524.5[艺术—艺术设计]