基于认知心理学解析普通商品向旅游商品的转换  

Analysis of the Change from Common Commodity to Tourism Product Based on Cognitive Psychology

作　　者：张健伟[1] 杨波[1] 王蕊[1] 

机构地区：[1]河北科技大学,石家庄050018

出　　处：《包装工程》2011年第20期61-64,共4页Packaging Engineering

基　　金：秦皇岛市科学技术研究与发展计划项目(201001A384)

摘　　要：以认知心理学为基础,通过对旅游商品认知特点和旅游商品认知过程的深入分析,阐述了普通商品与旅游商品的相互关系,进而论述了影响旅游商品认知的4个因素:地域文化、主题、符号和设计方法。在此基础上,提出了根据旅游商品的认知特点,通过搜集、整理与创造将地域文化特征转化为可视符号,并将其融入普通商品中进行旅游商品设计开发的可行性与合理性,并通过设计实践进行了探索性的尝试。Through deeply analysis of cognition characteristics and process of tourism products, based cognitive psychology, it discussed the relationship between tourism commodities and common commodities, and then expounded four factors of influencing common commodities： regional culture, theme, symbol and design methods. On this basis, it proposed the feasibility and the rationality of integrating regional culture symbols into common commodities by collecting, sorting and creating the regional cultural identity into the visual symbols and conducting the development and design of tourism products, and then conducts exploratory attempt via design practice.

关 键 词：认知心理学 地域文化 旅游商品 普通商品 文化符号 

分 类 号：TB472[一般工业技术—工业设计]