基于UML的汽车零部件营销方案设计  

Design of Auto Parts Marketing Strategy Based on UML

作　　者：王文燕[1] 陈兴林[2] 

机构地区：[1]湖北汽车工业学院电气与信息工程学院,湖北十堰442002 [2]湖北汽车工业学院经济管理学院,湖北十堰442002

出　　处：《湖北汽车工业学院学报》2011年第3期48-51,共4页Journal of Hubei University Of Automotive Technology

摘　　要：阐述了UML的建模思想,分析了汽车零部件企业的技术营销案例,提出了以UML建模工具进行技术营销方案的设计,从而实现企业从"卖产品"向为用户提供技术解决方案的营销理念的转变,使企业得以在竞争激烈的市场中快速有效地捕捉机会。The main idea of UML modeling was elaborated, and technology marketing examples of auto parts enterprises were analyzed. The method of designing technology marketing strategies through UML modeling was proposed in order to help the companies to implement the transition from selling products to providing customers with technology solutions, which enables the companies to capture opportunities in the competitive markets more promptly and effectively.

关 键 词：UML 技术营销 时序图 

分 类 号：U406.69[交通运输工程—道路与铁道工程]