优化医学期刊定位的策略探讨——以《中华实验眼科杂志》为例  

How to optimize medical journal positioning——take Chinese Journal of Experimental Ophthalmology as an example

作　　者：刘艳[1,2] 尹卫靖[1,2] 王莉红[1,2] 

机构地区：[1]河南省眼科研究所 [2]<中华实验眼科杂志>编辑部,郑州450003

出　　处：《编辑学报》2011年第5期432-434,共3页Acta Editologica

摘　　要：以《中华实验眼科杂志》为例,从细化期刊定位、突出内容定位、强化编辑定位、重视市场定位4个方面探讨医学期刊定位的优化策略,并介绍期刊定位的几大误区。通过分析认为,坚持学术质量第一,创办"双效""双爱"期刊,是中国医学学术期刊的基本定位。Taking Chinese Journal of Experimental Ophthalmology as an example, the medical journal orientation with the society development is discussed, such as subdividing the journal positioning, highlighting the content location, strengthening the editing positioning and making customer segment etc. Some misunderstandings on journal positioning are analyzed. It is thought that to improve the academic quality, maintain the balance of social and economic benefits, win a high reputation are essentials for medical journals.

关 键 词：医学期刊 期刊定位 优化策略 内容定位 编辑定位 市场定位 

分 类 号：R-5[医药卫生]