关于动态竞争环境下企业战略能力的研究  

作　　者：帖征[1] 白松松[2] 郑浩文[2] 

机构地区：[1]青海广播电视大学,青海西宁810007 [2]四川大学工商管理学院,四川成都810007

出　　处：《企业经济》2011年第9期21-23,共3页Enterprise Economy

摘　　要：当今世界,企业所面临的生存环境越来越复杂多变,企业如何在动态的竞争环境中做的比其他企业更出色,已成为企业经营成败的关键,而对企业战略能力的研究为我们提供了一个新的视角。我们在分析企业战略能力内涵基础上,提出研究企业战略能力的基本框架,并对研究过程中的关键环节做了必要的分析,为企业在动态环境中获取持续的竞争优势提供了借鉴和帮助。In today＇s world,living environment that enterprises are facing has increasingly complex.It has become the key to success for the enterprises to do better than other enterprises in a dynamic competition environment.The research on the ability of enterprise strategy provides us with a new perspective.Bases on the analysis on the connotation of the enterprise strategic ability,this paper has formulated a basic framework of building enterprise strategic ability,and conducted necessary analysis on the key steps during building the framework so as to provide the enterprises with references and helps in obtaining continuous competitive advantages in a dynamic environment.

关 键 词：动态竞争环境 战略能力 持续性改善 

分 类 号：F272.3[经济管理—企业管理]