大学英语第二课堂与应用性人才培养  

College English Extracurricular Activities and Cultivation of Application-oriented Graduates

作　　者：林琳[1] 王爱民[1] 

机构地区：[1]长春师范学院外国语学院,吉林长春130032

出　　处：《长春师范大学学报（人文社会科学版）》2011年第5期167-169,共3页Journal of Changchun Teachers Coliege

基　　金：吉林省教育厅课题(吉高教字[2009]62号)

摘　　要：大学英语第二课堂突破课内教学内容的限制,根据市场营销专业的市场分析、机遇捕捉、营销策划和技巧的要求,利用场景模仿、实践性活动、产品介绍等轻松、逼真的教学活动增强学生的自我学习能力、创新精神和思辨能力,从而实现培养应用性人才的目标。College English extracurricular activities break through the limitations of teaching content,and according to requirements of marketing major： market analysis,opportunity capture,marketing strategy and skill,they make use of relaxing and vivid activities like scene imitations,practical activities and product promotions to enhance students＇ self-taught ability,innovative spirit and critical thinking,moreover,to achieve the goal of application-oriented graduates.

关 键 词：第二课堂 应用性人才培养 市场营销 特色 

分 类 号：C642[社会学]