考虑流通损耗和期权合同的生鲜农产品供应链管理策略研究  

Fresh Produce Supplier's Pricing Decisions Research with Circulation Wastage and Options Contracts

作　　者：王婧[1] 陈旭[1] 

机构地区：[1]电子科技大学经济与管理学院,四川成都610054

出　　处：《预测》2011年第5期42-47,共6页Forecasting

基　　金：高等学校博士学科点专项科研基金资助项目(20070614003)

摘　　要：本文针对生鲜农产品流通中的双重损耗,引入期权合同研究单周期两阶段供应链订货策略模型。首先假设市场需求受产品新鲜度影响,然后通过建模得到无期权、有期权时的零售商最优订货策略和供应商最优运送策略。通过比较,得到无期权时零售商最优产品订货量大于有期权时的最优产品订货量,小于有期权时的最优总订货量;有期权时零售商最大期望利润大于无期权时的最大期望利润;供应商成本控制下的最大期望利润大于无期权时的最大期望利润。最后由数值实验得到:供应商的最大期望利润与产品损耗率成反比、与产品批发价成正比。The Options Contracts were introduced into the fresh produce supply chain ordering decision models,and the huge circulation wastages both from quantity and quality were taken into account the two stage models in one period.Firstly,it is supposed that the demand would be affected by the produce＇s fresh degree.Secondly,the retailer＇s optimal procurement decision and the supplier＇s optimal carrying decision both without options case and with options case are gotten by building models.Thirdly,the conclusions are gotten after analyzed and compared with the models,the retailer＇s optimal produce ordering quantity without options is more than the optimal produce ordering quantity with options,but less than the optimal total ordering quantity.The retailer＇s maximum profit with options is more than the without options one,and the supplier＇s maximum profit with options is more than the without options one under some conditions.Finally,the conclusion after numerical study is gained that the supplier＇s maximum profit is negative correlative to the circulation wastage rate and positive correlative to the produce wholesale price.

关 键 词：供应链管理策略 产品新鲜度 期权合同 

分 类 号：F274[经济管理—企业管理]