网购存在的问题及其对策  

Problems about online shopping and strategies

作　　者：赵晓妮[1] 

机构地区：[1]长安大学政治与行政学院,陕西西安710064

出　　处：《长安大学学报（社会科学版）》2011年第3期49-52,共4页Journal of Chang'an University(Social Science Edition)

摘　　要：通过对当前网购状况的分析,认为网购中卖家的诚信问题、网络支付存在安全隐患、售后服务和物流服务相对滞后是常见的3个问题;而网购的运营模式不够完善、网络安全问题突出和物流服务相对滞后是导致问题的主要原因,并指出买家培养良好的网购习惯、政府管理部门和网站联合加强网购交易的安保措施、制定专门的相关法律为网购提供法律保障是解决这些问题的有效措施。How to avoid the risk of the online shopping problems are worth paying attention to. This paper argues the existing three problems on online shopping, such as the seller＇s problems about lack of honesty in the process of online shopping;online payment security risks; after-sales service and logistics services. The author finds that the main causes are the shopping model is not perfect, network security issues are not reliable and logistics services lags behind. After analyzing the reasons about the problems, the paper points out that there are three effective measures to solve these problems： buyers should have a good habits about online shopping; the administrative departments of government and the webs of should enhance online trade security, and the government developments should lay down the special laws for the online shopping.

关 键 词：网购 电子商务 网购安全 诚信 

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