信息类假设对供应链协同机制研究的影响  

Effect of Information Assumptions on Supply Chain Collaboration Mechanism

作　　者：孙华[1,2] 胡金焱[1] 

机构地区：[1]山东大学经济学院,山东济南250100 [2]山东大学管理学院,山东济南250100

出　　处：《物流技术》2011年第9期21-24,共4页Logistics Technology

基　　金：国家自然科学基金资助项目(71072111/G0213);国家软科学研究计划项目(2010GXS5B143);山东大学自主创新基金项目(2009GN024);山东大学管理学院青年博士基金

摘　　要：通过分析信息确定性和信息对称假设下博弈结果产生的诸多不合理现象,发现供应链协同基本模型的信息类假设虽然能为研究者提供较便捷的模型求解过程,呈现供应链运作机理较快速和直观的解释,但却存在零售商零利润与参与激励、长期市场与短期假设、生产商零激励与零售商追求市场准确信息、博弈均衡与结果对扰动的超敏感性、成员理性与不合作等诸多矛盾。进而基于需求预测的准确性、需求波动的存在性、信息不对称的干扰等方面的深入分析,给出了矛盾产生的内在原因和解决策略,从而为供应链协同机制研究提供理论支持。Assumptions of information determinism or information symmetry can truly simplify the solution process of supply chain collaboration and give the supply chain operation mechanism a direct and straightforward view. But they can also lead to many contradictions such as the conflict of retailer＇s zero return and participation encouragement, long-term market and short-term assumption, manufacturer＇s non-incentive and retailer＇s pursuit of accurate market information, hyper-scnsitivity of equilibrium to demand disruption, members＇ rationality and non-cooperation, etc. Through an analysis of demand forecasting accuracy, demand volatility and information asymmetry, the intrinsic mechanism of these contradictions are unveiled and some strategies are given to resolve these conflicts.

关 键 词：信息不对称 供应链协同 机制设计 博弈均衡 

分 类 号：F274[经济管理—企业管理]