领导公共形象对领导有效性作用机制的实证研究  

An Empirical Study About the Working Mechanism of the Leader public image on the Effectiveness of the Leadership

作　　者：李树[1] 

机构地区：[1]中南大学商学院,湖南长沙410083

出　　处：《福建商业高等专科学校学报》2011年第5期81-87,共7页Journal of Fujian Commercial College

摘　　要：在当今传媒时代的社会背景下,领导者公共形象问题已超越了领导者个体范畴,越来越多地受到领导者、媒体、企业、政府和社会组织的关注和重视。本研究在设计领导公共形象量表的基础上,从个体与团体层面探讨领导公共形象对领导有效性的作用机制,并分析了领导公共形象在人口学变量上的差异性。实证研究结果表明:(1)本研究探索性开发的领导公共形象内容结构量表具有较高的信度与效度;(2)领导形象是一种宝贵的领导资源,塑造良好的领导公共形象有利于提升领导的有效性;(3)学历高的、处于较高岗位层级的领导者在领导公共形象上更容易获得优势。In the times of media, the leader public image goes beyond scope of the individual affair, entering into the focus from all social aspects. Based on the scale of leader public image design, this paper examined the working mechanism of leader public image on the effectiveness of the leadership at the level of the individual and the group, analyzed the difference of the leader public image in demographic variables. The results show that： （ 1 ） This exploratory scale has a high reliability and validity ; （2） Image is valuable resources of leadership, and a favorable leader public image could help to enhance the leadership effectiveness ; （3） leaders of higher rank and with better education are more likely to gain a favorable public image.

关 键 词：领导者公共形象 领导者 领导有效性 作用机制 

分 类 号：D630.3[政治法律—政治学]