物流企业品牌竞争力提升路径研究  

Logistics companies to enhance the competitiveness of the path of the brand

作　　者：冯燕芳[1] 

机构地区：[1]无锡工艺职业技术学院经济管理系,江苏无锡214206

出　　处：《江苏商论》2011年第9期69-70,94,共3页Jiangsu Commercial Forum

基　　金：江苏省教育厅高校哲学社会科学基金项目(项目编号:2011SJB630061)

摘　　要：现代物流业在国民经济建设发展中日益展现出重要的作用。作为具有典型服务型企业特征的物流企业,必须重视其品牌竞争力的提升,通过品牌竞争力获得竞争优势,促进物流企业成长,促进现代物流业的快速发展。The modern logistics industry in national economic construction and development in an increasingly important role in show.As a service-oriented enterprise with the characteristics of a typical logistics company,we must attach importance to enhance the competitiveness of its brands through brand competitiveness to gain a competitive advantage,logistics enterprises to promote growth,promote the rapid development of modern logistics industry.

关 键 词：物流企业 物流品牌 品牌竞争力 提升路径 

分 类 号：F259.22[经济管理—国民经济]