低碳经济背景下的饭店营销策略研究  

A Research on Hotel Marketing Strategy in the Contest of Low-Carbon Economy

作　　者：魏伟[1] 颜醒华[1] 

机构地区：[1]华侨大学旅游学院,福建泉州362021

出　　处：《科技广场》2011年第8期168-170,共3页Science Mosaic

基　　金：华侨大学校级课题(07HSK10)

摘　　要：由温室气体排放所引起的全球气候变暖问题引起了国际社会的广泛关注,关于发展权和排放权的讨论不断升级,催生了低碳经济的理念。饭店作为自然资源和能源高消耗的场所,发展低碳经济是饭店实现可持续发展的必然选择。文章主要分析了饭店走低碳经济之路的重要性,并提出了几点绿色营销策略。Global warming caused by greenhouse gas emissions has received widespread international con- tern. The escalting discussion about fight to development and emissions gives birth to the concept of low-carbon economy. Hotel is a place where natural resources and energy are consumed a lot, so low-carbon economy is the hotel＇ s inevitable choice to achieve sustainable development. The article mainly ananlyses how important the hotel chooses low-carbon economy and puts forward some green marketing strategy.

关 键 词：低碳经济 绿色营销 饭店 

分 类 号：F272[经济管理—企业管理]