北京民间美术产品包装现状研究  

Research on the Packaging Status of Beijing Folk Art Products

作　　者：张旗[1] 景怀宇[1] 

机构地区：[1]北京联合大学师范学院,北京100011

出　　处：《包装工程》2011年第22期76-78,共3页Packaging Engineering

基　　金：2011年北京市教委人文社会科学面上项目成果(KM201111417005)

摘　　要：分析了北京民间美术产品包装的设计与地域文化脱节、与时代背景脱钩的现状,并结合北京民间美术产品的文化特点和当代消费心理,论述了北京民间美术产品包装把文化内涵与时代审美特征结合的可行性。在此基础上,提出了包装设计要紧扣地域文化特征,在传承基础上创新,统一市场开发与规划,加强设计人才的培养对策,以期改变北京民间美术产品包装的落后面貌。It analyzed the inconsistency between the package of Beijing folk art products and its regional culture,and the unconformity between its design and our contemporary background.Taking into consideration the cultural characteristics of Beijing folk art products and contemporary consumption psychology,it also discussed the feasibility of consolidating the cultural essence with the contemporary aesthetics characteristics in the design.On this basis,it pointed out that the packaging design should be unified with the product′s regional cultural characteristics closely.It suggested that we should make innovations on the basis of cultural inheritance,take consistent steps in market development and planning,and step up our effort in cultivation of design professionals,aiming to alter the backwardness of the package for Beijing folk art products.

关 键 词：北京民间美术 包装设计 地域性 

分 类 号：TB482[一般工业技术—包装工程]