论报纸策划的具体措施  

On the Ways to Plan A Newpaper

作　　者：丁红[1] 

机构地区：[1]湖南商学院,湖南长沙410205

出　　处：《兵团教育学院学报》2011年第4期23-29,共7页Journal of Bingtuan Education Institute

基　　金：湖南省哲学社会科学基金项目<科学发展观与新闻传媒的改革发展研究>(08YBB211)

摘　　要：作为传统媒体之一的报纸媒体,一直承担着信息传播的重要任务,在社会生活中起着重要作用。面临新媒体高速崛起,多媒体的日渐融合这样的环境,也仍然不能忽视报纸媒体的影响力。但是,在高速发展的信息社会中,报纸媒体的创意与策划显得越来越重要。As one of the traditional media,newspaper has been undertaking the important task of information dissemination,and played an important role in social life.Confronted with the rapid rise of new media,the growing integration of this multi-media environment,newspapers still can not ignore the influence of the media.However,in the rapidly developing information society,the newspaper media,creativity and planning has become increasingly important.

关 键 词：报纸 创意 策划 

分 类 号：G206[文化科学—传播学]