Brand Building Is More than Advertising  

作　　者：John Holton 

机构地区：[1]Figtree

出　　处：《China's Foreign Trade》2011年第11期54-54,共1页中国对外贸易（英文版）

摘　　要：Many Chinese organisations are beginning to realise the value of creating a global brand.As wage-price inflation increases and manufactures from other countries begin to compete with Chinese companies, managers see that the only way to maintain and grow margin is to create brands.Figtree is a brand consultancy with offices in London,Paris and HongKong,and recently voted the UK’s Best Branding Consultancy in a poll of UK marketers conducted by YouGov.Chinese companies that we have met and worked are very ambitious in their outlook but

关 键 词：品牌建设 广告 企业竞争 制造商 利润率 中国 工资 经理 

分 类 号：F273.2[经济管理—企业管理] F713.8[经济管理—国民经济]