如何投资成人玩具市场  

How to Invest in adult toy market

出　　处：《玩具世界》2005年第4期48-48,共1页Toys World

摘　　要：一、成人玩具的定义及面对的消费群体有的媒体这样说:成人玩具是从0到一百岁的人都能玩的玩具。这并不太准确,所谓的成人玩具,就是成年人喜欢的以休闲、益智为主的玩具而已。这里的成年人,可以包括十多岁的中学生在内。成人玩具分类:从玩具的效用来说,大致可分为益智类、Some media defines adult toys are those that can be played by consumers whose age is from 0 to 100, which we think is not accurate enough. Instead, adult toys refer to toys which adults, including teenagers, love playing for entertainment and enlightenment use. In general, adult toys can be divided into categories of intelligent toys, tricky toys, sports toys, entertainment toys, etc in light of functions. While in view of production materials, adult toys generally comprise iron arts category, wooden arts category, electronics cat- egory and so on. Overall, the major target group of adult toys is youth circle aged from teens to thirties. Adult toy market is not mature, though it is reported the market boasts 50-billion-yuan potential. The factor restricting the growth of adult toy market is basically not consumers' behavior, but the toy makers. To increase contents of high-tech, to improve making techniques, to intensify patent protection and to fast refresh new products are the best shortcuts to flourish adult toy market.

关 键 词：玩具市场 成人 成年人 消费群体 中学生 十多岁 效用 东西方文化差异 九连环 中小型城市 

分 类 号：F407.89[经济管理—产业经济]