关于特许经营的几点思考  

Some thoughts on franchising

作　　者：曲洪敏[1] 霍云福[1] 

机构地区：[1]大连理工大学管理学院,辽宁大连116024

出　　处：《大连理工大学学报（社会科学版）》2000年第2期51-53,共3页Journal of Dalian University of Technology(Social Sciences)

摘　　要：现代商业特许经营起源于 19世纪的美国 ,至今已有一百多年的历史 ,但其发展是在第二次大战以后。在如今的知识经济时代 ,特许经营作为一种虚拟经营方式 。It has been over a hundred years since modern business franchising started in the U.S. in the 19th century. But it was not until the post\|World War Two that it began to develop. In the knowledge\|based economy era, franchising, as a fictitious business model, has become a means of achieving effective competition.

关 键 词：特许经营 知识经济 虚拟经营 

分 类 号：F715[经济管理—产业经济]