市场竞争环境下企业公关策略探讨  

Public Relation Strategy of Enterprise in Market Economy Conditions

作　　者：王金丽[1] 李英杰[2] 

机构地区：[1]吉林大学社会心理学系,长春130012 [2]吉林农业大学科研处,长春130118

出　　处：《吉林农业大学学报》1999年第S1期147-149,共3页Journal of Jilin Agricultural University

摘　　要：通过比较企业面临危机时不同的公关策略,启示人们:在竞争日趋激烈的市场经济环境下,企业危机不可避免.企业只有采取积极的公关策略应对危机,才能将损失降至最低,甚至化危机为商机.Through comparing different strategy of public relations while enterprise faces crisis, results showed that enterprise crisis is inevitable under market economy conditions in which business competition is more and more keen. Only when it treats crisis by positive strategy of public relations,enterprise control loss to the lowest point. Maybe enterprise find profit chance in crisis.

关 键 词：企业 公共关系 市场竞争 

分 类 号：F272[经济管理—企业管理]