开放教育招生宣传媒介作用比较  

Comparison of the Roles of Public Media in Open Education Enrollment

作　　者：赵会民[1] 杨书军[1] 

机构地区：[1]河北广播电视大学,河北石家庄050071

出　　处：《河北广播电视大学学报》2011年第5期97-98,共2页Journal of Hebei Radio & TV University

摘　　要：电大教育面临着来自教育体制改革、教育市场竞争以及系统生存发展环境等诸多因素的严峻挑战,面临着如何更好地适应社会需求、如何适应日益激烈的生源竞争的挑战。仅就招生环节来考察,具体的招生措施、宣传媒介的合理运用是电大系统招生成败的重要一环,是决定招生投入产出比的重要核算指标。RTVU education faces severe challenges from many factors like the reform of education system,the market competition and the environment of survival and development of the system.Challenges also come from how to better adapt to social needs,how to adapt to the increasingly fierce competition of students enrollment.As to the aspect of enrollment,the specific enrollment measures and the rational use of public media constitute an important part for successful enrollment in RTVU system,which is also the key accounting indicator to determine the input-output ratio of the enrollment.

关 键 词：开放教育 招生宣传 媒介作用 比较 

分 类 号：G728[文化科学—成人教育学]