浅析企业文化是企业的核心竞争力——以湖北玉立砂带公司为例  

Corporate Culture Being the Core Competitive Competence of Enterprises——A Case Study of Hubei Yuli Abrasive Belts Company

作　　者：张建军[1] 商文斌[1] 张文娟[1] 

机构地区：[1]咸宁学院经济与管理学院,湖北咸宁437105

出　　处：《技术与创新管理》2011年第6期621-624,共4页Technology and Innovation Management

基　　金：湖北省社会科学基金项目"湖北中小企业创新发展机制研究--以湖北玉立砂带公司为例"(2010[266])

摘　　要：企业竞争不仅是企业产品质量和科技含量的角逐,更深层次是企业文化竞争力的较量。优秀的企业文化能在企业内形成巨大的凝聚力,推动技术创新和企业发展;反之将成为企业发展的障碍。对企业文化内涵的研究,是研究企业核心竞争能力的重要内容。在玉立公司利用这种企业文化的巨大影响力来帮助其实现企业战略的案例中,从企业文化的人文角度、创新角度、企业家的精神角度等展现了一个正在成长中的企业如何创造优秀的企业文化,如何将企业文化作为企业的核心竞争力发展,为我国企业的企业文化变革提供新的思路。The competitiveness of enterprises is not only the competition of product quality and technological content.In deeper level,it is the competition of the corporate culture.Excellent corporate culture can form a huge enterprise cohesion,promote the technological innovation and enterprise development.Otherwise,it will become an obstacle to enterprise development.Studying the meaning of corporate culture is an important aspect of enterprise＇s core competence.This paper analyzes how Yuli makes use of the resources to achieve the corporate strategy.From aspects of human resource,innovation,entrepreneurship and so on,this paper shows how a developing enterprise can create excellent corporate culture,and how corporate culture can contribute to a core competence.A new thinking of internal corporation has been provided.

关 键 词：企业文化 核心竞争力 玉立文化 

分 类 号：F406.14[经济管理—产业经济]