王韬对外传播思想探析  

On Wang Tao's Thought of International Communication

作　　者：陈世华[1] 胡启南[2] 

机构地区：[1]南昌大学人文学院新闻与传播学系,江西南昌330031 [2]中共江西省委党校<求实>编辑部,江西南昌330003

出　　处：《南昌大学学报（人文社会科学版）》2011年第6期92-97,共6页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：江西省高校人文社会科学研究规划基金项目"江西形象传播研究"(XW1109)

摘　　要：中西合璧的知识结构、译书西馆的工作经历、捷足先登的西游阅历,使王韬形成了"地球合一"的世界观念,衍生出了内外互通的对外传播思想,并提出了切实可行的对外传播策略。他主张通过创办西文报刊、遣使西国等对外传播活动使中国在中外交涉中占据主动地位,向西方社会传播中国的真实情况,树立中国形象。王韬对外传播思想无疑超前于他所在的时代,在今天仍有一定的借鉴意义。The western- eastern knowledge structure, the working experience in western press and the visit to western world shape Wang Tao＇ s idea of ＂One World in Globe＂, which promotes him to advance the international communication thought of mutual communication and the international communication strategies. He claims to make China stay in positive position in negotiation with foreign countries through reporting China＇ s real conditions and building China＇ s image in the world by all kinds of international communication activities, such as establishing newspapers in foreign languages and sending ambassadors to western countries. His international communication thought surpasses his time and has certain referential significance to our time.

关 键 词：王韬 对外传播 功能观 策略观 

分 类 号：G206[文化科学—传播学]