商业广告语篇中的人称资源研究  

Research on Person Resources in Commercial Advertisement Discourse

作　　者：邹清华[1] 冯彦[1] 邹荣华[1] 

机构地区：[1]吉林大学公共外语教育学院,吉林长春130012

出　　处：《吉林省教育学院学报》2011年第12期118-119,共2页Journal of Jilin Provincial Institute of Education

基　　金：吉林省社会科学基金项目"商业广告中的人际资源研究";项目编号:2011B020

摘　　要：在广告语篇中,人称资源的使用直接体现了广告商和潜在消费者之间的关系,反映了广告商的观点、态度和话语意图。本文在系统功能语言学人际功能理论框架下,对30篇英语商业广告语篇中人称资源的出现频次、在每千词中出现的频率及其体现的人际功能进行定量研究,以揭示广告创作者有效运用人称资源达到其劝说或支配之目的。The use of person resources directly reflects the relationship between potential advertisers and the customers, and reflects the point of view, attitude, and the intention of utterance of the advertisers＇in the advertisement discourse. In this paper, the emergence of person resources in 30 English commercial advertisement, the frequency of every thousand words and its interpersonal function will be given with a quantitative research under the framework of interpersonal functional theory of functional linguistics. The purpose is to reveal how the advertising creators effectively use person resources to reach the aim of persuasion or control.

关 键 词：商业广告 人际功能 人称系统 

分 类 号：H6[语言文字]