意识锚定加工对潜在锚定加工的影响  

A Study on Subliminal Anchoring Effects and Anchoring Effects in Consciousness

作　　者：李斌[1] 徐富明[1] 马红宇[1] 王伟[1] 黄宝珍[1] 王岚[1] 

机构地区：[1]华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室,武汉430079

出　　处：《应用心理学》2011年第2期169-176,共8页Chinese Journal of Applied Psychology

摘　　要：潜在锚定效应是指阈限下的启动锚定数字导致的锚定效应现象。本研究通过2个实验探讨了意识锚定加工对潜在锚定加工的影响。实验一考察了意识层面的外在锚对潜在锚定效应产生的影响,实验二则进一步探讨了意识层面的自发锚对潜在锚定效应的影响。实验一发现,在不存在外在锚时高锚与低锚的估计有显著性差异;实验二发现,在不存在自发锚时高锚与低锚的估计有显著性差异。研究结果表明,外在锚定加工和自发锚定加工的效应都强于潜在锚定加工。The subliminal anchoring effect refers to a phenomenon that even if the anchor values are presented subliminally, they could still make the anchoring effects occur. The goal of this study is to find out the subliminal anchoring effects influenced by the outside anchors （Experiment 1 ） and self-generated anchors （ Experiment 2）. The results in Experiment 1 showed that without the outside anchor, the participants＇ estimation was higher in the high subliminal anchor condition than in the low subliminal anchor condition. The results in Experiment 2 showed that without the self-generated anchor, the participants＇ estimation was higher in the high sub- liminal anchor condition than in the low subliminal anchor condition. In conclusion, the results revealed that the basic anchoring effect and self-generated anchoring effect are both stronger than the subliminal anchoring effect, and the outside anchor or self-generated anchor will eliminate the subliminal anchoring effect.

关 键 词：锚定效应 潜在锚 外在锚 自发锚 

分 类 号：B842[哲学宗教—基础心理学] C93[哲学宗教—心理学]