临潼区旅游业大规模定制的研究  

Study on Tourism Mass Customization in Lintong District

作　　者：徐硼[1] 白玉[1] 

机构地区：[1]武汉理工大学艺术学院,湖北武汉430070

出　　处：《华中农业大学学报（社会科学版）》2011年第2期104-108,共5页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家自然科学基金课题"基于大规模定制的服务业顾客保留理论及实证研究"(70772075)

摘　　要：以旅游业大规模定制理论为基础,运用SWOT分析法剖析了临潼旅游业发展中的优势、劣势、机会和威胁。结合旅游业大规模定制的基本框架:旅游信息的采集整合、旅游模块化设计的原则、旅游规模性运作的模式等,最终从6个方面制定出临潼区旅游业大规模定制的实施方案:临潼旅游产品服务设计应以顾客为中心,以个性化需求为导向,进一步丰富临潼的旅游产品,为实施临潼旅游产品模块化奠定基础;运用先进的信息技术,建立优势的临潼区旅游管理信息系统;建立柔性的旅游服务系统;临潼旅游企业逐步构建反应快速的组织结构;培养复合型导游和员工,提升员工应变能力,适应大规模定制的要求;建立良好的企业文化氛围,树立临潼优质的旅游形象。Based on the theory of tourism mass customization,this paper,using SWOT method,analyzed the advantages and disadvantages,opportunities and threats in developing travel industry in Lintong.Furthermore,in combination with construction of mass customization framework in travel industry,collection and integration of tourism information,the principle of modular design and scale operation mode in travel industry,this paper made implementation plans of mass customization of travel industry in Lintong District from the following six aspects.Firstly,Lintong tourism products and services should be enriched and designed by taking customers as the center and individual demand as the orientation,which will lay the foundation for implementing the modularization of Lintong tourism products.Secondly,Lintong Tourism Management Information System should be established by using advanced information technology.Thirdly,flexible travel service system should be established.Fourthly,quickly responsive organization should be gradually built in Lintong tourism enterprises.Fifthly,compound tour guides and staff should be cultivated and handling capacity of the staff should be increased so as to satisfy the mass customization.Finally,good cultural atmosphere of travel industry and travel image of Lintong should be established.

关 键 词：临潼区 旅游业 大规模定制 战略 

分 类 号：F274[经济管理—企业管理]