基于结果量化的汽车销售物流绩效评估  

Performance Evaluation of Automobile Distribution Logistics Based on Quantitative Results

作　　者：李蓉[1] 杨林玲[1] 王向银 刘坚[1] 

机构地区：[1]湖南大学汽车车身先进设计制造国家重点实验室,湖南长沙410082 [2]北汽福田汽车股份有限公司,北京102206

出　　处：《工业工程》2011年第6期108-112,共5页Industrial Engineering Journal

基　　金：2009年度湖南大学"中央高校基本科研业务费"资助项目;湖南大学汽车车身先进设计制造国家重点实验室自主课题资助项目(60870002)

摘　　要：以汽车销售物流绩效服务水平为研究对象,将平衡计分卡法和层次分析法引入汽车销售物流的绩效评价中,构建了系统科学全面的汽车销售物流绩效评价体系并确定了指标的客观权重,设计了目标实现指数,实现了评价结果与企业战略规划对比,为汽车销售物流业务的量化绩效评估和持续改进提供了有效技术手段。实例验证了该方法的可操作性和实用性。Aiming at increasing the performance level of automobile distribution logistics, a systematic and comprehensive quantitative performance evaluation system for automotive distribution logistics is developed in this paper. To evaluate the performance in the system, the index weights are determined by combining the balanced scorecard method （BSC） and analytic hierarchy process （AHP）. In the system, it presents goal realization indices such that the quantitative performance evaluation results can be compared with the planned one. In this way, it can promote the continuous improvement of the performance. The feasibility, operability, and practicability of the proposed method are verified through examples.

关 键 词：汽车销售物流 平衡计分卡法 层次分析法 目标实现指数 绩效评估 

分 类 号：F252.5[经济管理—国民经济] F259.23