商业特色街街区化发展模式研究——以杭州文三路电子信息街区为例  

Commercial street block development mode research——Taking Hangzhou Wensanlu Road electronic information street as an example

作　　者：徐清[1] 李玉芳[1] 

机构地区：[1]浙江工商大学旅游与城市管理学院,浙江杭州310018

出　　处：《江苏商论》2011年第11期56-59,共4页Jiangsu Commercial Forum

基　　金：教育部人文社会科学研究规划基金项目;编号:10YJA790005

摘　　要：本文以杭州市文三路电子信息街区为研究对象,通过规范分析与实证研究相结合的方法,对文三路电子信息街区由街向街区发展的历史演变演变做了总结归纳,全面分析了其区位条件、发展历程、市场定位、业态布局、开发模式、管理制度和创新机制,得出文三路电子信息街区发展模式的4大成功经验,即特色市场定位、科学管理先导、业态配套合理、商旅环境带动。并在此基础上进一步提出了我国商业特色街街区化发展的思路和建议。taking Hangzhou city of Wensanlu Road electronic information block as the research object,through the normative analysis and empirical research methods,on the Wensanlu Road electronic information street by street to block the evolution of it are summarized,a comprehensive analysis of its geographic conditions,development,market positioning,industry structure,development mode,management system and innovation mechanism,the development mode of Wensanlu Road electronic information block 4 successful experiences,which is characteristic of market positioning,scientific management,reasonable supporting pilot format,business environment to drive.And on this basis,further put forward our country commercial street block development ideas and suggestions.

关 键 词：商业特色街 文三路 发展模式 经验 

分 类 号：F723.1[经济管理—市场营销]