辽西历史走廊品牌形象塑造  

Brand Image-building History of the Corridor in Western Liaoning

作　　者：曲玉镜[1] 邹本涛[1] 

机构地区：[1]渤海大学旅游学院,辽宁锦州121013

出　　处：《当代旅游（下旬刊）》2011年第8期148-150,共3页

基　　金：辽宁省哲学社会科学规划基金项目.项目编号：L09BKG001,课题名称：辽西历史走廊文化价值挖掘及品牌形象传播研究.

摘　　要：辽西历史走廊品牌形象塑造是借鉴管理学、营销学的商品品牌和企业品牌形象原理。用于地域文化挖掘、创造的理论研究和实践过程。塑造辽西历史走廊品牌形象可以提升文化软实力，实现与周边区域的竞合，保护文化遗产，为区域发展提供不竭动力。辽西历史走廊品牌形象塑造应坚持系统性、全员化、统一性、特色性和情感化原则。应采取的策略包括：组建团队、准确定位和系统操作等。It＇s a sludy and practice processes which to mould a kind of brandname image for Liaoxi historic corridor by digging district culture through refer the braudname image principle of management and promote sales.It can promote cultural strength, realize competition-cooperation, protect cultural legacy bequest, so thai to offer strength for district＇s development.In the course of mould we sholdd hold the principles of system, whole total, united, characteristic and emotion.The strategy consist of building team,definiting direction and operation systematically,etc.

关 键 词：辽西历史走廊 品牌形象 塑造 

分 类 号：TS976.4[轻工技术与工程]