社会互动对敌意媒体效果的影响  

Influence of Social Interactions on Effect of Hostile Media

作　　者：薛可[1] 梁海[2] 余明阳[3] 

机构地区：[1]上海交通大学媒体与设计学院,上海200240 [2]香港城市大学媒体与传播系 [3]上海交通大学市场营销系,上海200052

出　　处：《上海交通大学学报（哲学社会科学版）》2011年第6期39-48,共10页Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)

基　　金：教育部人文社科项目(09JDSZ2046)

摘　　要：对于"敌意媒体效果"的研究,研究者多强调个体卷入和个体信息加工过程的影响。虽然也有些研究涉及人际网络对敌意媒体效果的影响,但对社会连带关系与个体卷入程度之间的交互作用,以及这类作用在敌意媒体效果产生中的影响却很少关注。围绕这些问题,我们以特定主题词作为研究对象,研究了在中国媒体环境中,当在低政治卷入程度和一致的媒体口径下,社会成员之间的互动是如何影响人们对媒体的偏见认知,揭示了关系密切、相似观点者之间的频繁讨论会增强这种偏见的认知。Concerning the ＂effect of hostile media＂, researchers mostly put their emphases on the influence of individual involvement and individual information processing. Although some research digs into the influence of interpersonal network, little attention is paid to the interactions between social linkages and individual involvements, and the effect of such interactions. Regarding these issues, certain theme words were selected, based on which the influence of interaction among social subjects on people＇s cognition of media bias was explored in the Chinese media environment where political involvement is low and media coverages are concerted. Further it was pointed out that frequent discussions among people of close relationships who share similar opinions can enhance such biased cognitions.

关 键 词：敌意媒体效果 社会互动 媒体偏见 

分 类 号：G206[文化科学—传播学]