西藏电视传媒品牌战略研究  

Study on TV Media Brands in Tibet

作　　者：陈刚[1] 王苗苗[2] 王栋 

机构地区：[1]中国人民大学商学院,北京100872 [2]西藏民族学院管理学院,陕西咸阳712082

出　　处：《西藏民族学院学报（哲学社会科学版）》2012年第1期49-52,139,共4页Journal of Tibet Nationalities Institute(Philosophy and Social Sciences Edition)

摘　　要：在信息过剩、供求失衡的背景下,电视传媒正处于竞争异常激烈的大环境中。电视品牌作为竞争力、吸引力、亲和力和信任度的象征,已经成为媒体生存和实现突围的一个重要途径。西藏电视传媒只有树立品牌意识、实施品牌战略,以品牌化的思维来经营和管理,为目标受众提供满意的产品、服务和体验,才能更好地发展自己,服务社会,实现自身价值。The competition among TV Medias is becoming extremely fierce in the current social background due to the overload of information and imbalance between supply and demand.TV brand,as a symbol of competitiveness,attraction,affinity and level of credibility,has developed into an important channel for the survival and development of Medias.This is also true with TV Media Brands in Tibet.Only by introducing strategic brand management and providing quality products and services,can they develop themselves and fulfill the functions of social service.

关 键 词：西藏 电视传媒 品牌战略 

分 类 号：G221[文化科学]