高职院校《市场调查与预测》教学一体化模式探索  

Integration of Teaching and Learning of Higher Vocational School's Market survey and Forecast Course

作　　者：刘燕[1] 

机构地区：[1]湖北广播电视大学,湖北武汉430073

出　　处：《湖北广播电视大学学报》2012年第1期43-44,共2页Journal of Hubei Radio & Television University

摘　　要：本文首先对一体化教学模式进行了阐述,然后对一体化教学模式的意义进行了分析,最后在结合《市场调查与预测》课程性质的基础上提出了一体化教学模式方案。This paper illustrates the integration of teaching and learning mode, analyzes the significance of it, and finally poses the integration of teaching and learning scheme by considering curriculum characteristics of Market survey and Forecast Course.

关 键 词：市场调查与预测 教学一体化 模拟教学 项目教学 

分 类 号：F713.54-4[经济管理—市场营销]