基于供应商视角的提前订货协调研究  

Supply Chain Coordination Model with Advance Booking Discounts Program

作　　者：钟远光[1] 周永务[1] 郭金森[1] 

机构地区：[1]华南理工大学工商管理学院,广东广州510640

出　　处：《运筹与管理》2011年第6期33-38,共6页Operations Research and Management Science

基　　金：国家自然科学基金重点项目(71131003);国家自然科学基金资助项目(70971041;71072165);广东省自然科学基金资助项目(10151064101000000);教育部博士点基金项目(20100172110032)

摘　　要：本文针对一个供应商和零售商组成的供应链系统,主要研究零售商如何设计提前订货折扣来吸引顾客提前订货;而供应商如何根据市场需求的不确定性,设计零售商提前订货资金的付款时间等问题。在供应商-Stackelberg框架下,以期望利润为目标,建立了相应的决策模型。通过对模型的分析求解,给出了不同市场环境下供应商要求零售商支付提前订货资金的策略。最后,用算例验证了模型和理论分析的可行性。We consider a supply chain that consists of a supplier and a retailer,selling a single product to the customers over a short selling season.In this paper,we mainly research how the retailer uses the ABD program to entice customers to pre-commit their orders and how the supplier designs the payment plan so as to maximize his/her own expected profit.Under the supplier-Stackelberg game,the paper gets the decision models based on the object of expected profit.Solving the models,we have got the optimal solutions and obtained some effective theorems.Finally,we provide a detailed numerical example to illustrate the model and the theoretical analysis.

关 键 词：供应链管理 提前订货折扣 延期支付 STACKELBERG博弈 

分 类 号：F274[经济管理—企业管理]