上海鲆鲽类产品消费者行为分析  

Analysis on Consumers' Behavior of Flatfish Products in Shanghai

作　　者：杜卓君[1] 杨正勇[1] 王春晓[1] 徐开新[1] 徐忠[1] 

机构地区：[1]上海海洋大学经济管理学院

出　　处：《中国渔业经济》2011年第6期128-135,共8页Chinese Fisheries Economics

基　　金："现代农业产业技术体系建设专项资金资助(Supported by the earmarked fund for Modern Agro-industry Technology Research System)"(项目编号:nycytx-50-G05);本文为该体系产业经济岗位团队的部分研究成果

摘　　要：在上海市场上,鲆鲽类近年来一直是一种重要的水产消费品。为了解上海地区鲆鲽类产品的消费情况,论文选择了上海的不同区域对消费者进行了问卷调研。整理的调研结果表明当前上海消费者已经对鲆鲽类有了一定的认知和消费行为,但其程度还较低。通过对调查结果的回归分析,文章讨论了显著影响其认知和消费的因素,并根据调研和统计结果对上海鲆鲽类产品的市场拓展提出建议。In Shanghai market, flatfish products have been an important part of aquatic products. In order to analyze the consumption of flatfish products in Shanghai, the research investigates some consumers in Shanghai. The data indicate that Shanghai consumers have low-level cognition and consumption of flatfish products. The paper discusses the factors influencing the cognition and consumption of flatfish products through regression analysis, and gives some suggestions about the market development of flatfish products in Shanghai.

关 键 词：鲆鲽类产品 认知 消费 LOGIT模型 

分 类 号：F326.416[经济管理—产业经济]