考虑客户战略选择行为的收益分享契约设计与协调机制  

Coordination Mechanism and Revenue-Sharing Contract Design Considering Customers' Strategic Behavior

作　　者：蔡建湖[1,2] 韩毅[1] 黄祖庆[3] 王瑞[1] 

机构地区：[1]浙江工业大学经贸管理学院,杭州310023 [2]浙江省哲学社会科学重点研究基地技术创新与企业国际化研究中心,杭州310023 [3]中国计量学院经济与管理学院,杭州310018

出　　处：《上海交通大学学报》2011年第12期1765-1771,1777,共8页Journal of Shanghai Jiaotong University

基　　金：国家自然科学基金资助项目(70971047;61070135;71071146);教育部人文社会科学研究项目(10YJC630009);浙江省社科规划课题成果(10CGGL21YBQ);浙江省自然科学基金资助项目(Y1100854)

摘　　要：讨论了客户战略选择行为的主要内涵及其对供应链管理带来的影响.引入一个不确定环境下的2级供应链模型,分析了2种竞争环境下的收益分享契约,分别考虑供应商、零售商占据领导者地位时的决策情形,求得了协调供应链的最优决策,并实现供应链总利润的合理分配.最后,用算例对结论进行了说明.Main content of customers＇ strategic behavior was discussed,and the impacts on supply chain management brought by customers＇ strategic behavior were also analyzed.Then a two-echelon supply chain model was introduced,and the revenue-sharing contracts were discussed under two different competition environments.The supplier or the retailer is playing leadership status respectively under these two different competition environments.The optimal decisions were gained to coordinate the supply chain,and the arbitrary profit allocation was also obtained.At last,all our findings were illustrated by a numerical example.

关 键 词：供应链管理 客户战略选择行为 收益分享契约 

分 类 号：F274[经济管理—企业管理]