市场导向与联盟控制对知识获取的影响研究  

The Influence of Market Oriented and Alliance Control to Knowledge Acquisition

作　　者：高展军[1] 王龙伟[2] 陈锋[1] 

机构地区：[1]西北政法大学战略管理研究所,西安710063 [2]西安交通大学管理学院,西安710049

出　　处：《科学学与科学技术管理》2012年第1期69-76,共8页Science of Science and Management of S.& T.

基　　金：国家自然科学基金项目"合作研发治理机制的动态变化对企业创新绩效的影响研究"(71002088);陕西省软科学基金项目"陕西省‘军民融合’高新技术企业创新网络发展研究"(2010KRM60)

摘　　要：研究战略联盟中企业的市场导向和联盟控制对企业获取联盟合作企业知识的影响,关注联盟契约控制和信任控制对市场导向和知识获取之间关系的调节效应。多阶段线性回归法的研究表明:契约控制负向调节市场导向与知识获取间的正相关关系;信任控制正向调节市场导向与知识获取间的正相关关系;契约控制与信任控制的交互有利于知识获取。契约控制与信任控制的交互会正向调节市场导向与知识获取之间的正相关关系,高水平契约控制与高水平信任控制的组合最有利于市场导向企业从联盟伙伴那里获取知识。This study advances research on firm＇s market orientation（MO） activities in strategic alliance and alliance controls by examining how the configuration of contractual control and trust control shapes the relationship between market orientation and knowledge acquisition. Using an original data set of 122 Chinese firms, the empirical results from multiple regressions find that contractual control weakened the positive relationship between MO and knowledge acquisition, but trust control strengthened the positive relationship between MO and knowledge acquisition. Further more, contractual control and trust control play complementary roles each other in knowledge acquisition. Particularly, a configurationally approach argues that MO has the strongest positive effect on knowledge acquisition with the interaction of high levels of contractual control and high levels of trust control. Overall, these findings contribute to a better understanding of the role of market orientation on knowledge acquisition.

关 键 词：市场导向 知识获取 契约控制 信任控制 

分 类 号：F272.4[经济管理—企业管理]