论标志设计的人性化体现  

Logo Design Embodied Humanization

作　　者：冯晶[1] 

机构地区：[1]吉林建筑工程学院艺术设计学院,吉林长春130000

出　　处：《通化师范学院学报》2012年第1期70-71,共2页Journal of Tonghua Normal University

摘　　要：标志设计是为人服务的,在产品设计过程中,需要设计者对人性多层面的体察、感知并契合地表达,"人性化设计"体现的是设计师对待社会和受众需求的敏锐观察,文章从趣味性、民族性、心灵安慰等方面论述其人性化表现。Logo design is to serve the people. It is not only a product, but also need to understand the human nature in the process of product design. ＂Human design＂ is the embodiment of the designer＇s keen observation to the society and the needs of audience. The paper discusses the performance of its humanization from interestingness, ethnicity and spiritual comfort.

关 键 词：标志设计 人性化 社会需求 趣味性 民族性 心灵安慰 

分 类 号：J525[艺术—艺术设计]