AHP—模糊积分在黄山市商品房购买决策研究中的应用  

Application of AHP-Fuzzy Integral in Purchasing Decision-making of Real State of Huangshan City

作　　者：徐宏图[1] 祁文[1] 

机构地区：[1]黄山学院教育系,安徽黄山245041

出　　处：《黄山学院学报》2011年第6期32-36,共5页Journal of Huangshan University

基　　金：高等学校省级优秀青年人才基金项目(2009SQRS143);黄山学院科学研究计划项目(2007xskq029)

摘　　要：以开放式问卷调查为基础,将层次分析方法与模糊积分理论相结合,以经济因素、地区环境因素、居住环境因素和品牌因素为准则层;以房屋价格、室内设计、房屋质量、房屋升值潜力、地理位置、小区环境、安全因素、物业管理、开发商声誉和广告宣传为因素层,给出一种模糊判断的权重计算方法,建立了商品房购买的层次模糊决策模型。应用该模型对黄山市的商品房市场进行了测试,结果表明:测试结果与实际情况相符。This paper combines AHP with fuzzy integral theory on the basis of open questionnaire, and presents a weight algorithm of fuzzy judgment with factors of economy, regional circumstances, dwelling environments, and brand as guideline layers, and with housing prices, interior design, housing quality, housing appreciation potential, geographical position, community circumstances, safety factors, estate management, prestige of developers and ad propaganda as factor layers, and thus establishes a hierarchy fuzzy decision model for the purchase of commercial housing. A test on commercial housing market in Huangshan city by applying the model shows the result is in accordance with the actual conditions.

关 键 词：消费心理学 购买决策 模糊积分 层次分析法 权重 

分 类 号：B841.2[哲学宗教—基础心理学]