随机需求下闭环供应链定价模型研究  

Research on Price Decision Model of Closed-loop Supply Chain under Stochastic Demand

作　　者：张潜[1] 赵菊红[1] 沈忠明[1] 

机构地区：[1]华侨大学经济与金融学院,福建泉州362021

出　　处：《中央民族大学学报（自然科学版）》2011年第4期48-55,共8页Journal of Minzu University of China(Natural Sciences Edition)

基　　金：国家自然科学基金资助(No.71040009);教育部新世纪优秀人才支持计划资助(No.NCET-10-0118)

摘　　要：构建了随机需求下基于制造商、零售商和第三方物流商(3PL)组成的具有产品再制造功能的闭环供应链定价模型.利用博弈理论分别对模型在集中决策与分散决策情况下进行了分析并结合算例验证得到了结论:集合决策下销售价格低于分散决策,回收价格高于分散决策,销售量大于分散决策,并且前者的系统利润明显大于后者.系统决策下的各项指标均优于分散决策.最后结合机电配件行业为例,进行了实证分析,说明了文中的定价模型的有效性和实用性.This article demonstrates the price decision model with closed-loop that contains the manufacturer, the retailer and the third-part logistic operator under stochastic demand; it has the recycle and remanufacturing function of product. Based on game theory, the model is analyzed under the centralized-decision and the decentralized-decision and comes to an conclusion that all variables under centralized-decision are prior to that of decentralized-decision. The retailer price of the former is less than the latter; the recycle price and the product＇s quantity are more than the latter. Besides, the profit of the centralized-decision is obviously grater than that of the decentralized-decision. Lastly, the analysis is given in machined and electric parts, which is presented method effective.

关 键 词：随机需求 闭环供应连 博弈论 集中决策 分散决策 

分 类 号：F273[经济管理—企业管理]