我国高校武术教学改革与传统文化的传播——基于4P+4C+4R理论的分析  

Reform of Wushu Teaching in Colleges and the Traditional Culture Communication ——Analysis Based on the 4P+4C+4R Theory

作　　者：张晋峰[1] 

机构地区：[1]太原科技大学体育系,山西太原030024

出　　处：《搏击（武术科学）》2011年第12期74-75,78,共3页Wushu Science

摘　　要：文章运用文献研究和逻辑分析等研究方法,对我国高校武术教学从营销理论的视角进行了初步分析并提出:高校武术教学改革的方向应加强对教师的服务意识教育,立足于提升教学质量,致力于在技能教学实践中加强对传统文化的解读、诠释和运用,并用以影响学生的思维和行为方式从而提高学生的学习能力。By literature study and logic analysis method,the article undertakes a preliminary analysis on Wushu Teaching in colleges from the marketing theory.The following suggestions are proposed： To Improve the quality of wushu teaching in colleges,teachers＇ service consciousness should be strengthened first,and then in the skill teaching practice teachers should highlight the traditional culture interpretation and application,and to influence the students＇ thought and the behavior way which can improve students＇ learning ability.

关 键 词：武术教学 营销 传统文化 

分 类 号：G85[文化科学—民族体育]