基于产品特性的企业竞争理论研究述评  

Review of Firm Competition Theory Based on Product Characters

作　　者：刘玉芹[1] 胡汉辉[1] 

机构地区：[1]东南大学,南京211189

出　　处：《电子科技大学学报（社科版）》2011年第6期44-47,52,共5页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

基　　金：国家自然科学基金重点项目"中国政府部门的结构与运作研究"(70833002)

摘　　要：随着经济发展的加速和消费者需求的扩张,企业竞争理论日益受到学术界和业界的关注。梳理了近年来企业竞争理论的主要研究成果,从同质产品生产和异质产品生产两个方面阐述了企业竞争理论研究的有关进展,以期为我国企业制定有效的竞争策略提供有益的参考。With the accelerating economic development and expanding consumer demand,the firm competition theory has drawn more attention in academic and business community.This article summarizes main researches in firm competition theory,and shows the theoretical progress from the homogeneous product theory and the heterogeneous product theory.It is hoped that this article would be helpful for firms to make effective competition decisions.

关 键 词：企业竞争 同质产品 异质产品 

分 类 号：F279.12[经济管理—企业管理]