基于引力模型的长三角城市会展经济联系的测度及分析  

Measurement and Study on the MICE Economy Links of the Yangtze River Delta Based on the Gravity Model

作　　者：吴建[1] 秦炳旺 孙金龙[2] 

机构地区：[1]无锡旅游商贸高等职业技术学校,江苏无锡214023 [2]华东师范大学商学院,上海200241

出　　处：《旅游论坛》2011年第6期61-67,共7页Tourism Forum

摘　　要：随着2010年世博会在上海的举办,会展经济进一步成为专家学者的研究热点。长三角区域联动是一个国家战略,长三角城市会展经济如何联动是一个重要的研究课题。从会展经济的概念入手,列出了会展经济的经济效益、社会效益;透过对长三角城市会展经济的现状、会展经济中心城市的划分以及会展经济中心城市的可达性分析,构建了会展城市间的引力模型,用以对长三角城市会展经济联系的测度及分析,通过对长三角城市会展经济联动的困局把脉,提出了长三角城市会展经济联动的对策。Along with World Expo launching in Shanghai in 2010, the MICE economy has been the hot research focus to schol- ars. While the cooperation and development to the Yangtze River Delta being national strategy, how to promote the links and de- velopment of MICE economy of Yangtze River Delta has been an important research project. Firstly, this paper analyzes the eco- nomic and social benefits of MICE economy. Secondly, this paper establishes the gravity model used to measure the MICE eco- nomic links within the Yangtze River Delta by deeply examining the current situation of MICE economy, dividing central cities of MICE economy and analyzing the availability of central cities. Lastly, the measurement system is put forward to deal with the problems from the cooperation and development of MICE economy of Yangtze River Delta.

关 键 词：长三角 中心城市 会展经济联系强度 引力模型 

分 类 号：F713.83[经济管理—广告]