经济术语中的色彩隐喻  

The Color Metaphors in Economic Terms

作　　者：全晓云[1] 

机构地区：[1]济南大学,山东济南250022

出　　处：《术语标准化与信息技术》2011年第3期23-27,共5页Terminology Standardization & Information Technology

摘　　要：现代认知科学认为隐喻是人类认知思维的重要方式,而体验是隐喻思维的认知基础。经济术语中的色彩隐喻就是以人类的视觉体验为认知基础的。通过以《现代经济辞典》为语料来源认知分析可见,经济术语中的色彩隐喻主要涵盖白色、红色(包括"赤")、黑色、灰色、蓝色、绿色6种色彩,结合其定义分析可以发现一定的认知规律。According to the modern cognitive science, metaphor is an important way for human being＇s cognitive thought, and experience is the cognitive foundation for metaphoric thought. The visual experience is the cognitive foundation for the color metaphors in economic terms. Taking Dictionary of Modem Economics as linguistic source, through the cognitive analysis of the color metaphors in economic terms, it is found that the color metaphors mainly cover six colors, such as white color, red color, black color, grey color, blue color and green color. Certain cognitive rules can be found through the analysis combined with the definitions of these terms.

关 键 词：经济术语 色彩 隐喻 

分 类 号：F061.3[经济管理—政治经济学]