基于Grey-DEMATEL方法的房地产企业社会责任动力因素研究  

Research on Dynamic Factors of Real Estate Enterprise Undertaking Corporate Social Responsibility Based on Grey-DEMATEL Method

作　　者：朱庆华[1] 王维琦[1] 赵铁林[1] 

机构地区：[1]大连理工大学管理与经济学部,辽宁大连116024

出　　处：《大连理工大学学报（社会科学版）》2011年第4期8-12,共5页Journal of Dalian University of Technology(Social Sciences)

基　　金：国家自然科学基金项目(70772085);国家杰出青年科学基金项目(71025002)

摘　　要：文章首先对企业社会责任动力因素进行了梳理,结合对某地区房地产企业调研,采用Grey-DEMATEL方法从原因度和中心度两个角度对房地产企业承担社会责任的动力因素进行实证研究。结果表明,来自消费者的压力成为房地产企业从事社会责任实践的最根本动力因素,而改善"企业形象,树立企业品牌"是最重要的动力因素;同时,当今房地产企业并不认同企业社会责任实践对于改善企业财务绩效能起到的积极作用。The paper ascertained the dynamic factors of real estate enterprises＇ corporate social responsibility first.Then,it analyzed the dynamic factors quantitatively,disclosing the patterns and driven mechanism of real estate enterprises＇ corporate social responsibility in combination with investigations of real estate enterprises in a region on the basis of Grey-DEMATEL method.The results show that the pressure from consumers is the primary dynamic factor for real estate enterprises in the implementation of social responsibility practice,while ＂improving the companies＇ image and establishing companies＇ brand＂ are the most important dynamic factors.Meanwhile,the real estate enterprises do not believe that the social responsibility practice has positive effects on the improvement of companies＇ financial performance.

关 键 词：房地产企业 企业社会责任 Grey-DEMATEL 动力因素 

分 类 号：F270[经济管理—企业管理]