制度环境对企业社会责任的驱动机制——基于多案例的探索分析  

An Exploratory Case Study of the Relationship between Institutional Environment and Corporate Social Responsibility

作　　者：沈奇泰松[1] 蔡宁[2] 孙文文[2] 

机构地区：[1]杭州电子科技大学管理学院,浙江杭州310018 [2]浙江大学公共管理学院,浙江杭州310007

出　　处：《自然辩证法研究》2012年第2期113-119,共7页Studies in Dialectics of Nature

基　　金："2011浙江省高校人文社科重点研究基地课题(RWSKZD03-201102)"的资助

摘　　要：本文从组织社会学的新制度理论出发,应用案例数据、理论阐述和研究模型相互印证的探索式案例研究方法,通过5家企业的资料编码和分析归纳,讨论了企业外部制度环境、企业社会战略反应和企业社会绩效之间的内在驱动机制。研究发现,制度环境中的规制、规范和认知压力对企业社会战略反应和企业社会绩效存在正向影响;企业整合社会计划、激励员工参与和评估社会责任的战略反应亦对社会绩效有正向促进作用。本文弥补了"经济理性"视角在企业社会责任驱动机制研究中解释力不足的缺陷,也为政府和企业制定社会责任推动政策提供了新的思路。From the neo-institutional paradigm of the organizational sociology,this study explores the relationships between the institutional environment,the corporate social strategic response and the corporate social performance after data coding and analytic induction of the 5 firms by taking the analysis process of the mutual confirm of the case data,theory and the theoretical frame.The research finds that the regulatory,normative and cognitive pressures have a positive effect on both the corporate social strategic response and the corporate social performance and that the corporate social strategic response which contains the integration of the social programs,encourage employee participation and the evaluation of the corporate social performance has a positive effect on the corporate social performance.This paper makes up the deficiency of the fact that the ＂economic rationality＂ perspective could not explain the drive mechanism of the CSR well,and provides the new ideas for the government and the firms who want to develop promote polices of the CSR.

关 键 词：企业社会责任 制度环境 社会战略反应 企业社会绩效 探索式案例 

分 类 号：F271[经济管理—企业管理]