基于Agent的零售商主导供应链协调定价机制研究  

Research on Coordination Pricing in Supply Chain with Dominant Retailer Based on Agent

作　　者：李昊[1,2] 赵道致[1] 

机构地区：[1]天津大学管理与经济学部,天津300072 [2]吉林师范大学计算机学院,吉林四平136000

出　　处：《软科学》2012年第2期30-33,共4页Soft Science

基　　金：国家自然科学基金资助项目(70771073)

摘　　要：分析了零售商主导型供应链在定价机制上的策略和动态演化过程,然后使用基于Agent的方法对零售商主导供应链进行建模,采用Repast仿真平台和Groovy开发语言对模型进行模拟,对分散式决策和集中式决策的模拟结果进行对比分析。结果表明,供应链在集中式协调定价机制下能够有效降低交易成本,实现供应链的Pareto改进。This paper analyzes pricing mechanism and dynamic evolutionary process of supply chain with dominant retailer firstly,and builds a supply chain model based on agent.It uses Repast simulation platform and Groovy programming language to simulate the model and compares the simulation results between decentralized decision-making and centralized decision-making.The results show that centralized coordination of pricing mechanism in supply chain can effectively reduce transaction costs and achieve Pareto improvement of supply chain.

关 键 词：零售商主导 AGENT 供应链 交易成本 定价机制 

分 类 号：F273[经济管理—企业管理]