地方高校市场营销专业实践教学改革的若干思考——以襄樊学院为例  

地方高校市场营销专业实践教学改革的若干思考

作　　者：张家明[1] 

机构地区：[1]襄樊学院管理学院,湖北襄阳441053

出　　处：《对外经贸》2012年第1期145-146,共2页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：襄樊学院管理学院教学研究资助项目(GYJY2010005)

摘　　要：当前我国高等教育已经由精英教育过渡到大众教育,只有那些研究型名牌大学继续承担培养国家精英的任务。其他高校特别是地方高校应及时转变观念,加强实践教学,以为社会培养大量的应用型专门人才和高素质劳动者为己任。但地方高校的实践教学一直是薄弱环节,以襄樊学院市场营销专业为例,实践教学改革刻不容缓,应加强师资培养、实践教学基地和实践教学评价指标体系等方面建设。The current higher education in our country had transferred fi-om the elite education to mass education, only those fa- mous universities continue to shoulder the task to cultivate the elite ,the others especially local universities should change their ideas and strengthen the practice teaching, thus, they can cultivate a lot of cultivating application - oriented talents and high - quality workers. But tile practice teaching in local universities has always been a weak link, for various reasons, there are also many problems in the marketing profession practice teaching in Xiangfan university. Practice teaching reform is urgently nee- ded, the problems can be solved in the teacher training, the construction of practice teaching evaluation index system and teach- ing practice base and so on.

关 键 词：地方高校 市场营销专业 实践教学改革 

分 类 号：G420[文化科学—课程与教学论]