基于顾客选择行为的承诺交货期决策  

Promised Delivery Date Policy based on Consumer Choice Behavior

作　　者：周颖[1] 

机构地区：[1]电子科技大学经济与管理学院,四川成都610054

出　　处：《系统工程》2011年第12期51-55,共5页Systems Engineering

摘　　要：考虑顾客对交货期承诺和服务质量都敏感的市场中,基于M NL顾客选择模型企业从自身利润最大化角度出发,考虑延期成本,如何做出的最优交货期承诺决策。分析结果显示,存在唯一的交货期承诺使企业利润达到最大化,并且企业做出的最优决策比顾客期望的最优交货期承诺要长。并通过数值分析得到一系列有意义的管理原则。This paper studies how enterprises make the optimal Promised Delivery Date Policy,considering the delay cost,based on MNL customer choice model from their own perspective in the markets that customers are sensitive to the promised delivery time and the quality of service.Results show that,there exists only one optimal promised delivery date to maximize profits,and the delivery time of enterprises＇ optimal decision is longer than that of the optimal delivery commitment made by customers.Finally,a series of management principles are summarized through numerical analysis.

关 键 词：顾客选择行为 承诺交货期 服务质量 

分 类 号：F272[经济管理—企业管理]